1. Overview
StarVivah (“we”, “our”, or “us”) operates a matrimony platform available via our website and mobile application. We are committed to protecting the personal information you share with us. This Privacy Policy applies to all users of the StarVivah platform and governs the collection, use, storage, and disclosure of your information.
By creating an account or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the platform.
2. Information We Collect
We collect information you provide directly and information generated through your use of the platform.
Account & Profile Information
- Full name, date of birth, gender, and religion
- Mobile number (used for OTP-based login and verification)
- Height, education, profession, and annual income
- Marital status, mother tongue, and community/caste details
- City, state, and country of residence
- Partner preferences (age range, education, location, etc.)
- Profile photo and additional photos you upload
- Horoscope details, if provided voluntarily
- About-me description and family background
Usage & Device Information
- Device type, operating system, and app version
- IP address and approximate location (city/region level)
- Pages visited, features used, and session duration
- Search queries and match interaction history (views, interests sent, shortlists)
- Notification interaction data
Communication Data
- Messages sent between matched users through our in-app chat
- Support tickets and correspondence with our team
- Feedback, ratings, and reports you submit
3. How We Use Your Information
We use your information for the following purposes:
- Creating and managing your matrimony profile
- Generating personalized match recommendations based on your preferences, community, and compatibility factors
- Enabling OTP-based login and account verification
- Verifying your identity and photo authenticity
- Facilitating communication between matched users
- Sending match alerts, activity notifications, and service updates via SMS, push notification, or email
- Improving our matching algorithms and overall platform experience
- Detecting and preventing fraud, fake profiles, and abuse
- Complying with applicable laws and legal obligations
- Responding to your support requests
We do not use your personal data for unrelated advertising or sell it to third-party marketers.
4. Profile Visibility & Matching
Your profile is visible to other registered users on the platform who fall within your stated preferences, and vice versa. This is essential to the matrimony service we provide.
- Your mobile number is never displayed publicly or shared with other users without your explicit consent.
- Your full profile, including photos, is only visible to logged-in members.
- You can control photo visibility settings from your profile settings at any time.
- You can block or report any profile, which immediately restricts their ability to view or contact you.
- Match suggestions are generated algorithmically using your preferences, community, and compatibility data. No manual curation is performed.
5. Profile Verification
StarVivah offers optional and mandatory verification steps to maintain a safe and trustworthy community.
- Mobile Verification: Your mobile number is verified via OTP at the time of registration. This is mandatory.
- Photo Verification: We may use automated checks or manual review to confirm that your profile photo is genuine and belongs to you.
- ID Verification (optional): You may voluntarily submit a government-issued ID to receive a “Verified” badge. This document is handled securely and not stored longer than necessary for verification.
Verification data is used solely for identity confirmation and fraud prevention. It is not used to generate matches.
6. OTP-Based Authentication
StarVivah uses one-time password (OTP) authentication. We do not store passwords. Every login session is secured by a time-limited OTP sent to your registered mobile number.
- OTPs expire within a short window and cannot be reused.
- We use trusted SMS gateway providers to deliver OTPs. Your number is shared with them solely for delivery purposes.
- If you lose access to your mobile number, contact our support team to recover your account after identity verification.
- We recommend keeping your registered mobile number up to date from your account settings.
7. Data Sharing
We do not sell your personal information. We share data only in the following limited circumstances:
With Other Users
Your public profile information (name, photo, age, location, community, profession, and preferences) is visible to other members as part of the matchmaking service. Contact details are only shared when both parties mutually consent.
With Service Providers
We work with trusted vendors for cloud hosting, SMS delivery, analytics, and customer support tools. These providers process data on our behalf and are contractually bound to handle it securely and only for the purpose specified.
For Legal & Safety Reasons
We may disclose information to law enforcement or regulatory authorities when required by law, a court order, or to protect the rights, safety, or property of StarVivah or its users.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity. We will notify you before your data becomes subject to a different privacy policy.
8. Third-Party Services
Our platform may integrate with third-party services such as analytics providers, payment gateways, and SMS vendors. Each of these services has its own privacy policy. We encourage you to review them.
We do not control how third-party services collect or use your data. However, we only partner with providers that meet appropriate data protection standards.
Links to external websites or apps appearing on the platform are not covered by this policy.
9. Data Security
We take the security of your personal information seriously and implement industry-standard measures, including:
- Encrypted data transmission using HTTPS/TLS
- Secure cloud infrastructure with access controls and monitoring
- OTP-only authentication — no stored passwords
- Regular security reviews and vulnerability assessments
- Restricted internal access to personal data on a need-to-know basis
While we strive to protect your data, no system is completely secure. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
10. Data Retention
We retain your personal data for as long as your account is active or as needed to provide our services. Specifically:
- Active profile data is retained while your account remains open.
- If you deactivate your account, your profile is hidden from other users but the data is retained for up to 90 days to allow reactivation.
- If you permanently delete your account, your personal data is removed from our live systems within 30 days. Certain anonymized or aggregated data may be retained for analytics.
- Verification documents (e.g., ID submitted for verification) are deleted immediately after verification is complete.
- Legal and compliance records may be retained for longer periods as required by applicable law.
11. Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Correction: Update or correct inaccurate information directly from your profile or by contacting us.
- Deletion: Request permanent deletion of your account and associated data.
- Portability: Request your profile data in a structured, machine-readable format.
- Restriction: Ask us to restrict processing of your data in certain circumstances.
- Objection: Object to processing based on legitimate interests.
- Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing.
To exercise any of these rights, contact us at support@starvivah.com. We will respond within 30 days.
12. Communications & Notifications
We may send you the following types of communications:
- Transactional: OTP messages, account alerts, and service updates. These are essential and cannot be opted out of while your account is active.
- Match Notifications: Alerts when you receive a new match, interest, or message. You can manage these from notification settings in the app.
- Promotional: Occasional updates about new features or offers. You can unsubscribe at any time from your account settings or via the unsubscribe link in any email.
14. Children's Privacy
StarVivah is intended exclusively for adults aged 18 and above. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has created an account, please contact us immediately at support@starvivah.com and we will remove the account promptly.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:
- Update the “Last updated” date at the top of this page.
- Notify you via in-app notification or SMS if the changes are material.
Your continued use of StarVivah after the updated policy takes effect constitutes your acceptance of the revised terms.
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out:
We aim to respond to all privacy-related requests within 30 days. For urgent safety concerns, please mark your email subject as “URGENT”.